How to use google trends for seo

Google Trends is one of the best and most versatile tools available for SEO. It is the marketing equivalent of the Leatherman or Swiss Army knife. If you could only use one SEO tool to develop an Internet marketing campaign, this product would be a serious contender.

Working with Google Trends

When performing a search on Google Trends, you have the option to set four variables or parameters (default shown in bold):

• Web Search – Image search – News Search – Product Search – YouTube Search
• Worldwide – Option to choose a specific Country
• 2004-Present – Past 7 Days – 30 Days – 90 Days – 12 Months- Choose a Year
• All Categories – Arts & Entertainment – Autos & Vehicles – Beauty & fitness – Books & literature – Business & industrial – Computers & electronics – Finance – Food & drink – Games

You can compare up to five search terms or groupings at one time, with up to 25 search terms in each grouping.
For example:

• pen + pencil + paper (grouping 1)
• stapler + tape + notebook + ruler (grouping 2)
• eraser + paper clip (grouping 3)

By using the + sign between your search terms you are telling Google that you want to include searches for pen or pencil or paper.


Google also displays Hot Searches and Top Charts in Google Trends, listing the top searches of the day as well as popular searches by category.
Having all of this data available is great, but knowing what to do with it is even better. Following is a guide on how to use this information for SEO.

Keyword Research

Since Google Trends doesn't give actual search numbers, it works best when used in combination with the Keyword Planner. Google Trends will show a "normalized" or relative level of interest over time for a prospective keyword phrase. It also allows you to compare the level of interest among potential target phrases.
Let's say you're selling car parts. When does interest in car parts peak? What potentially drives more traffic; the search phrase "car parts" or "auto parts"?

In this example, I set the parameters for the U.S. from 2004 - present. We can see that Americans are most interested in "car parts" at the onset of summer. It is also clear they search for "auto parts" 4X as often as "car parts". There is a general upward trend in searches for auto parts, albeit a mixed bag over the last 12 months. Good to know when optimizing a campaign.
How about ecommerce potential? Use product search as a parameter to find out:

Product Searches have more than doubled since fall 2010. Clearly, the interest is there, but you should do a competitive analysis, before jumping into any space.

Geo-Targeting

Google Trends breaks down the search data by region. As you can see below, there is some level of interest in auto parts across the entire U.S., with the greatest level coming from Georgia and Florida.

Drill down further and you will see that Atlanta is a particularly strong market:

If you're doing local SEO or geo-targeted PPC, this data is invaluable.

News Jacking

Newsjacking suddenly, is all the rage in SEO. According to David Meerman Scott, it's "the process by which you inject ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business."
If Hot Searches didn't exist, someone would create it for newsjacking. The newsjacking formula is a simple one:

• Choose a trending topic.
• Blog about it.
• Tweet it (using the established hashtag).
• Don't be a moron (e.g., don't try to capitalize on tragedy).

Here's a great example of newsjacking in Bongo Bongo land.

Content Creation

Top Charts is the perfect resource for developing content ideas that people are actually interested in. Sticking with the car parts theme, navigate to Car Companies, click on "BMW", then click on "explore" in the right column.

Looks like a blog post about the BMW i3 and / or the BMW electric car would garnish some interest. If the term "Breakout" appears under Rating, the searches for that phrase have jumped by +5,000 percent.

Link Building

Links are still a primary driver of rankings. By creating content that people are looking for and want to read, you will attract links. Links are a measure of success when reviewing the outcome of your content marketing efforts.

Video Content

Poop. That's right; poop is the top result when I do a Google Trends search for "YouTube" with the search parameter set to YouTube:

I sure wasn't expecting to find an explosion of YouTube Poop (+250 percent since '08) and that's precisely the point of using this tool for video content research. Congratulations to California, with a search volume index of 100 on this one.
To play this game at home:

• Navigate to Google Trends.
• Enter your keywords.
• Change "Web Search" to "YouTube" search.
• Brainstorm
  • Is there an idea that you can use for your niche?
  • Is there a trend that you can capitalize on?

This data may also be used for video optimization:

• Creating great titles.
• Using the right tags.
• Optimizing descriptions.

Brand Monitoring

This one only works for "big Brands" with sufficient search volume. In the case cited below, three of four competitors are static, but one company is clearly in the zone. AutoZone.

Takeaway

Google has a voracious appetite for fresh topical content. Google Trends is the single best tool available to develop content ideas that will garner traffic and links. If you haven't been using this tool for SEO purposes, you should check it out now.

Read More

Duplicate Content Checker Site

Google’s Panda algorithm launched in February 24, 2011. Recently updated Google Panda. The main caused or purpose of Google panda update was just to keep low content sites. So, Broken link and duplicate content is harmful for website or blog. Duplicate content can be dropped your good targeted traffic and ranking. Google like unique content. If Google find any duplicate content or low quality content on your website or blog site will be kicked off from their search results. So, check your content use seo tools with Duplicate Content Checker and remove duplicate content on your blog or website. This tools is free to use.  

No	Content Checker Tools	Google Page Rank	Submit Type
1.	http://www.copyscape.com	7	Free Submit
2.	http://www.plagiarisma.net	6	Free Submit
3.	http://www.duplichecker.com	5	Free Submit
4.	http://www.virante.org	4	Free Submit
5.	http://www.copygator.com	4	Free Submit
6.	http://www.plagium.com	6

Read More

Link Building in 2014 is All About Building Your Brand & Reputation

Many of those who pursue link building have had a tough year. Google's verbal and physical assault on link building practices has been unrelenting.
You may be wondering if link building is illegal now. The answer is yes and no. Why? Let's explore the "yes" and "no" of link building to try and help make some sense of what it is that you can and can't do.

Recounting the Body Blows

1. The latest major hit took place January 20 when Google's Matt Cutts wrote a blog post titled The decay and fall of guest blogging for SEO. In it he wrote:

Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doing a lot of guest blogging then you're hanging out with really bad company.

He also wrote:

So stick a fork in it: guest blogging is done; it's just gotten too spammy. In general I wouldn't recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn't recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.

2. On August 12, 2013 Matt Cutts recorded a video where he talked about widgets and infographics. Here's what he said:

I would not rely on widgets and infographics as your primary way to gather links. I would recommend putting a nofollow, especially on widgets because most people when they copy and paste a segment of code, they don't realize what all is going with that, and it is usually not as much of an editorial choice because they may not see the links that are embedded within that widget.

Depending on the scale of the stuff you are doing with infographics you might consider putting a rel=nofollow on infographics links as well. The value of those things might be branding, they might be to drive traffic, they might be to let people know that your site or service exists but I wouldn't expect the link from a widget to carry the same weight as an editorial link freely given where someone is recommending something and talking about it in a blog post

3. On July 26th, 2013 Google updated the Link Schemes section of their Webmaster Guidelines to talk about Press Releases. You can see this listed in the following image in the 2nd red rectangle in this image (the first and third red rectangles relate to guest posting and widget):

4. Going further back, I published an interview on July 9, 2012 called Matt Cutts and Eric Talk About What Makes a Quality Site. In a moment of inspiration, I asked him the following question:

It dawned on me recently that link building is an interesting phrase that has misled people. It's a bit of a cart before the horse thing. It has led people to think about links as something they get from the "dark corners of the web". Places where no one ever goes, so it does not matter what you do there. So by thinking of it this way, as link building, you are off on the wrong foot even before you get started.

Here is what he said in reply to my question:

That's right. It segments you into a mindset, and people get focused on the wrong things. It leads them to think about links as the end goal. It's important to think about producing something excellent first. If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how to promote it.

I remember the response to this interview very well. It currently has 168 comments.
There was a raging discussion about the discussion on content. There was a lot made about the comments on infographics (he also said this in the interview: "I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree.").
But, no one talked about his comment on link building being a fundamental problem in their write-ups of the interview. I knew right then and there that it was the most important comment in the entire interview. The future was already laid bare.

Dangers of Link Building

There is certainly a type of approach to link building that Google is trying to kill off, but there are hints in Cutts' language as to what they still think of as OK. So let's make some sense of this.
First, let's talk about how to get hurt by link building:

1. Algorithmic Detection: There are many things Google can't easily algorithmically detect. Unless you're far out there, this isn't a main source of exposure, but you can't discount it.
2. You Get Reported to Google: Someone might report you to Google, and they might take a look at it. Once they do, any and all of these areas will rapidly get revealed. In short, cross any of these lines and a manual review will torch you.
3. Someone Public: A blogger somewhere might figure out what you have done and write about it. Google's hand gets forced and they take a look at you. This is the worst. You will be publicly exposed and you will get hit by Google to boot.

There is a very important secondary algorithmic danger.
Imagine that you do a lot of work to get links using one particular method. Let's say that Google tests a new algorithm, and they see that devaluing all sites that use this method improves their search results without causing any significant false positives (i.e., no major brand gets torched) – they are going to release that algorithm.
My point is that if you aren't a major brand, even if you're "unjustified collateral damage", Google will push the algorithm out. For Google, it isn't about you, it's about the average satisfaction of their users. They measure this on a massive scale, and your site is less than a decimal point in the grand scheme of things.
This is exactly how Panda and Penguin work. They are large-scale algorithms that improved Google's search results, but that also caused lots of innocent businesses to suffer (and others prospered too). This isn't because the Google engineers are bad people, they are just trying to make their product better.
This is the reality of small to medium businesses and SEO. As a long time friend of mine used to say, "if you don't like it, you should have become a dentist."
So let's start with a statement of what your objective should be: Don't just obey the letter of the law, but learn how avoid the net. In other words, you need to learn how to stay away from the types of practices that may cause you to get lumped together with the great mass of truly bad actors. So let's talk about how.

Building Links the Right Way

Fear not, there is a right way to go about things, but it may require a mental mindset change.
If you're focused on link building for link building's sake, then you need to see these words again from Cutts on link building in my 2012 interview: "It segments you into a mindset, and people get focused on the wrong things". OK, let's get to the work on the task of getting our heads in the right spot.
First, let's clear something up. Cutts isn't saying you can't promote your website. He knows that you need to do marketing. We talked about ways to approach link building in detail in my July 10, 2013 interview, Link Building is Not Illegal.
If you read the interview carefully, you'll see that it's a blueprint for content marketing. Basically, it lays out the components of how you can create great content on and off your site, promote it with strong social media presences, press releases, and other tactics to build a great brand online.
And there it is – the b-word: Brand. This is what your link building efforts should all be about.
Everywhere you go online building your brand and reputation should be the goal. If you strictly abide by this one principle, you should be in good shape, and you will probably be getting links that Google wants to value.
However, making the mental shift can be hard, so let's review some additional guidelines that can help you keep the right focus. I published some guidelines on April 7, 2013 in an article which I boldly titled Penguin 2.0 Forewarning: The Google Perspective on Links, and Matt Cutts tweeted the following in response to the article:

Here are the four guidelines from that article:

1. Would you build the link if Google and Bing did not exist?
2. If you have 2 minutes with a customer, and the law required that you show a random sampling of your links to customer prospects, would you happily show the link to a target customer? Or would it embarrass you?
3. Did the person giving you the link intend it as a genuine endorsement? This is where widget and infographic links fail.
4. Do you have to make an argument to justify that it's a good link? Still my favorite – truly good links require no justification.

I have a fifth one to add to that list. When you get a link back to your site, be it the result of a guest post, a direct link request, or any direct activity, you should also ask yourself this question: "Would someone seeing your link on that page have a decent chance of wanting to click through an attribution link to learn more about your company and perhaps become a customer"?
Now that's a acid test if there ever was one. Think about it.

Summary

Get branding front and center in your online marketing, stay SEO smart, play the game the way Google wants you to play it, and your risk of being whipsawed in some future Google algorithm update, or hit by a manual action, go way down. Not to zero, as any SEO plan has inherent risk because of the way that Google manages its business, but lowering your risk as much as possible seems like a great idea to me!

Read More

COMPLETE LINK BUILIDING SERVICES

SEO campaigns are all about raising the rank of a website in the search results. Now, this sounds challenging but we at pixxelznet.com like challenges and take them willingly. Cyber world is highly competitive and cutting through such competition is possible by use of appropriate tools and techniques which we thoroughly use and implement to give an edge of success to businesses.

We are dedicated and devoted to move websites up in the search engine ranks. We offer Link Building Services to various businesses and clients to make their presences felt in the cyber world where millions of websites are hovering. We have an expert SEO team who are highly qualified and have thorough understanding about how the SEO sector operates and what effective tools to use to outrun the competitors. Our team is well versed with the knowhow of designing effective websites which help you in grabbing attention of those million cyber users.

We do know that the popularity of a website can only be measured by the exertion capacity of its links. Obviously, the chances are more of your website being visited by countless customers only when there is more number of other links to your website. The only way to become popular and ascend the ranking list is by getting customers and users hitting those links. Hence, we ensure you of providing maximum number of users which are suitable for your website offering.

With the best minds at work, we create and build websites which use advanced algorithms resulting to use of links and their parameters by which your website will be relevant and will be visited by numerous users only because of it being relevant. We ensure usage of appropriate anchor text (text linking to a particular webpage) so that the right information is put across to the users. We use attractive anchor text as an attempt to attract attention of maximum users. By this technique, your link building campaign is sure to be rewarding.
With best SEO service bundle offered by us at pixxelznet.com, get famous within less time.

• One Way Link Building: In this type of link building you get incoming links to your website without having to link out. We make sure that your website gets high quality, relevant, one-way links.
• Reciprocal Link Building: In this type of link building, two websites provide a link back to each other. We are commited to providing quality, relevant reciprocal links to your website.
• Contextual Link Building: As the name suggests, these links are placed in relevant content of websites or blogs. You might also consider these contextual links.
• Guest Blogging Services: Get the high quality links with our guest blogging services and rank higher in search engines. We post your blogs with 1 or 2 links in author bio to your website.
• Web 2.0 Links: This is one of the latest link methodologies and can be very effective. These links are generated by placing links on Web 2.0 sites such as squidoo, hubpages etc..
• .Edu & .Gov Links: These are the most effective links for an SEO campaign, but they’re also some of the most difficult to get. As the name suggests, these links are generated by placing links on .Edu & .Gov sites. Because of the strength of the domains, these links can be very valuable.
• Link Wheel Creation: Another effective way of promoting websites is a link wheel. We connect our back links to each other so that a wheel of links is generated.

Some of the benefits of link building services include:

• Improved organic search engine ranking
• High ROI
• Improved brand awareness
• More quality traffic

We know very well why Google is kicking sites out of top rankings. With the additions of Panda and Pengiun, you need a link building company that will work to keep your rankings beyond the constant changes of Google. We make sure that we provide you only high quality links and all of our techniques are white hat. In other words, your rankings won’t be harmed when Google decides to make changes to the algorithm. Here are some of the major points we keep in mind while engaging in any link building campaign:

• No network links
• No poor content sites
• Links from top level domain sites only
• Links from related and various high authority resources

To get the best results from a link-building strategy, you need relevant links that enhance your online popularity. Links coming from popular sites are the best way to bring more traffic to your website and Ranking By SEO India guarantees this type of link building strategy. To make sure that you get the best quality link building services, we always follow the guidelines set by Google and other search engines. This is part of our white-hat link building promise.
After 3-4 weeks of regular link building, you will see the quality of the backlinks in our report that we send once a month. You can also search in google link:www.yourdomain.com for your website to find new links indexed by Google. So what are you waiting for? Choose the link building package that is best suited for your website.

Read More

Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics

In an interesting video released by Matt Cutts, Google’s head of webspam, Matt answers the question on how Google separates the concept of popularity from authority.
The truth is, he answered that question quickly by saying popularity and authority are two different things. The example he gave was that porn sites are often way more popular than government or organization sites but government sites are often more authoritative than porn sites. So the two concepts are different.
Matt then explained in more detail the concept of being popular within a topic, or maybe being more authoritative within a topic. So by query or class of query, how does Google determine which site is more relevant or authoritative for a query.
Matt said that Google is working on new algorithms to do a better job at that. He said Google showing sites that “actually have some evidence that it should rank for something related to medical queries. And that is something where we can improve the quality of the algorithm even more.”

Read More