A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google

t's no secret that I'm a huge fan of search engine traffic, and the strategies that you can use to attract and keep it. But here's something everybody who loves SEO needs to recognize: It's dangerous, short-sighted, and risky to count on a search engine monopoly to subsidize your business model, not without diversification. That's why you should favor an SEO strategy that makes sense for promotion,even if the search engines completely...

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Your SEO Competition Isn't Who You Think It Is

I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel at ClickZ Live New York earlier this month. The key takeaway: your online competition may not be who you think it is. Here's why you should avoid making assumptions about who your competitors are, why you should view the competitive landscape in aggregate form, how you can compete with...

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5 New SEO Mantras to Replace Old, Inefficient Thinking

its time for some spring cleaning. I'm not talking about our homes, but rather our thought processes. Let's make a pact as an industry to do away with the old ways of thinking that have absolutely no place in what we do anymore. Our industry has truly grown up; there are more effective and sustainable ways to ensure long-term success for our clients. SEO has changed and evolved, definitely for the better. It's a very enjoyable time to be working...

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